Blog Advertising

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3 Reasons Why You’re Wasting Money and Time on Advertising If You are Not Publishing a Blog

Did you know you are literally giving away money and time on advertising if you are not publishing a blog?

Nowadays blogs have become very popular for diverse reasons. For internet home based business entrepreneurs, blogging represents a great opportunity for increasing their internet marketing effectiveness and presence.

You should really consider starting a blog to complement your advertisement efforts.

Here are 3 reasons why you should stop leaving money on the table and start blogging instead:

• It's the quickest way to build a website • Blogging expands your marketing reach dramatically • You can increase delivery rates for your newsletter

• Establishing your web presence in minutes and slowly but surely building an empire:

Publishing a blog is the easiest, quickest way to establish an online presence. You don’t even need your own website to publish a blog (although it’s recommended that you host it there for SEO reasons).

You can have your own blog up and running in as little as 5 minutes, using third party services such as Blogger (www.blogger.com).

As far as search engines are concerned, blogs are full-blown websites. And they love them because of the regularly updated, fresh content they often present. As time goes by and your posts become to accumulate, your “website” grows too, without any effort, linking, or HTML knowledge required from your part.

Soon your blog becomes your little “empire” of content-rich, interlinked webpages, which search engines keep visiting, crawling and indexing like crazy, often at various times during the day.

• Easily and effortlessly expanding your marketing reach:

Here’s a surefire way to spread your advertisement across the web. Once you have your blog running, you can easily syndicate your content using RSS feeds.

You can submit your blog and RSS feed URLs to blog and RSS directories, which are proven means to increase your online presence besides normal website directories.

Even better, if your content is good, other webmasters might beging syndicating your blog posts, giving you effortless free advertising! And your posts can now be delivered instantly right to your readers’ desktops if they are subscribing via an RSS reader.

• Giving SPAM filters the finger and auto-archiving your newsletter:

SPAM filters driving you crazy? Does your newsletter end up as a delicious snack on filter’s stomachs instead of client inboxes?

You can now give those nasty SPAM filters the finger forever! If you publish a newsletter by email, you may consider posting it at your blog instead, and using your mailing list just to announce your new issues to your subscribers. This way, you avoid the SPAM filter issue associated with delivering your newsletter via email.

At the same time, you are reaching more subscribers, the ones who have added your blog to their RSS readers, effectively “killing two birds with one shot”.

In addition to the above, you are naturally building an archive of your newsletter issues, which get included in your blog’s archives.

As with any new technologies, you should study the potential you are missing by not publishing a blog, and compare it to the extra work blogging would mean for you.

Personally, I think the benefits clearly outweigh the extra work involved, and I strongly encourage you to start blogging right now. Blogging is easy, even fun, and it doesn’t take much time either.

If you are not much of a writer, just try to blog something, anything, when you feel like it. When you become consistent with your blogging, you will soon realize why it’s so important for internet marketers.

About The Author

Juan Pablo Cangas is a self-taught online entrepreneur. He specializes in internet marketing & promoting, copywriting and networking. In his website (www.getfreedom.ws), newsletter and blog (www.getfreedom.ws/blog/), Juan Pablo teaches you how to how to promote and sale online like a real pro, all the time giving you valuable gifts just for following his advice! Juan Pablo also shares his experiences and business opportunities he is currently involved in, so you can make money too.

You may reprint this article in any way, provided you don't modify it, and you include this resource box in your publication.

Tips for Writing an Effective E-mail Signature Promoting Your Blog

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Branding is big business. Companies actually use a significant amount of their budget simply to build and fortify their brands. Brands identify a product and are used by consumers to associate a company with a specific business or service. When you're marketing online to promote your blog or your business, easily one of the most effective means to build your brand is using an e-mail signature, one that will identify you and associate you with a specific type of service or information.

What exactly is an e-mail signature?

An e-mail signature is an identifier that you will usually include at the end of every e-mail message, article, post or thread that you send or publish online. It includes your name, your company, the title of your blog or website, its address and other contact information about you.

The e-mail signature is equivalent to a real world business card – its main purpose is to introduce you to visitors and readers and to provide them with a means to get in touch with you or find their way to your blog. It's easy to set up and better yet, you can use it a thousand times each week and still not spend a single cent.

How important is an e-mail signature? Consider the posts in blogs, articles and comments that marketers and bloggers often leave online and on all those e-mails you receive. At the bottom, you'll find the ubiquitous e-mail signature with a short description of the blogger and their contact information.

Click on the link provided and you'll be brought to that blogger's little space in the Web. Without a signature, it will be difficult indeed for anyone to locate that blogger's URL or at least go through the trouble of seeking him out actively in search engines.

Writing a good and effective e-mail signature for your blog

Promoting your blog can be done in small yet effective steps. One of these is by using an effective e-mail signature. Here's how to write an e-mail signature that will work for you and create buzz for your blog at the same time:

Check the e-mail application or program you're using

Most e-mail applications popular today have a tool that allows you to set up your own e-mail signature. This tool will then automatically add your signature to every e-mail you send out.

Check your e-mail program for this tool. In Windows Mail or Outlook, for example, writing a good e-mail signature can be performed in just a few minutes with a few simple clicks. Use the signature editor on the program in case you want to make changes or use the signature only on specific e-mails you want to send out.

Include carefully chosen keywords

Other than your contact information, consider using keywords in the text link that are related to your blog's subject. This will help increase that link's relevance and popularity, promoting your blog in the process.

Keep it short but informative

Think about all the important information you'll want to include in your e-mail signature – your name, contact information, blog title, address, etc. It's a free country, so you pretty much have a choice on what you want to include but it's best to stick only to the kind of information that will bring you the best results and promote your blog.

Keep your links minimal. One or two will do. Most readers find multiple links to different URLs a bit suspect, so it's best to use only links to the blog where information related to your entry will be found.

Be prepared to be flexible

If you will be submitting some of your blog entries or e-mail content to article directories, find out if these directories have any submission guidelines you will have to comply with. Generally, you'll find that directories or databases prefer plain text formatting and specific rules regarding placement, length and structure of your byline. Tweak your e-mail signature just a bit and you'll be refused.

Since these aren't your rules to bend, you'll have no choice but to follow these submission guidelines so you can get back to the business of promoting your blog. To solve this, write multiple e-mail signatures and use these templates as needed. Then update these should changes occur.

This is also a good idea in case you will be sending out e-mails with a different theme. Changing the keywords on your text link will help increase its relevance and promote your blog.