How to Plan Your Blog
including your writing style, blog category and the
content of your blog. Planning your blog can be
difficult if you do not know what you want to talk
about. It could be extra hard if you do not have the
necessary background in blogging. However, knowing
what you want to blog about can easily come to you
once you start browsing and poking around other blogs.
You can pick ideas from those blogs, expound and make
them the basis of your blog.
The Blogging Categories
Generally, there are several types of blogs.
Nevertheless, there are three popular categories of
blogs, such as: the organizational, business and
personal blogs.
The first category, the organization, uses the power
of blogs to communicate either externally with the
public or internally within their organizations. This
kind of blog has the purpose of facilitation internal
communications amongst employees, colleagues and other
organizational personnel. In addition, organizational
blogs normally publish information that is of interest
by the public. In a certain instance, there are
organizational blogs that publish seminar schedules,
meetings, and announcements for their clients,
customers or members.
The business blogs, on the other hand, are for
promoting services or products offered by businesses
in order to help increase profits, revenue and
interest of potential consumers. These kinds of blogs
can look for ways to increase their reputation and
authority with vendors, customers and partners. They
do this by publishing contents that express expertise
and knowledge within a specific market portion, niche
or industry.
The personal blogs are those that contain contents
that are more of a reflection of bloggers’ opinions
and thoughts. Normally, they are used to publish
articles that voice their points of view on several
kinds and varieties of events and topics. Bloggers who
publish personal contents usually find pleasure in
documenting their everyday lives, stream of
consciousness and even their hate to specific events
through articles that reflects their moods.
The Target Audience
Your target audience and blogging style comes hand in
hand. The moment you think of creating your own blog,
you must first realize what your target audience is;
you must know what they want, need and desire to read
about. The blog you create and the contents you
publish must provide quality and value to the readers
in order to be effective in establishing communication
and expanding readership.
More so, the kind of blog you want to create
essentially creates its own target audience. For
instance, an organizational blog is meant for those
who are members or clients of a certain organization.
Although the target audience may be limited, there is
a good chance for consistency with regards to the
dialogue you create with your readers and eventually
more people would be interested in your blog.
The mentioned personal blogs are not normally designed
for social dialogue with a certain target readership
of any category and is rather meant to serve as a
collection of your musings. These kinds of blogs are
best reserved to your close friends and they are your
target audience.
If you identify your target audience successfully,
your messages that you want everyone to know about
will be effectively targeted. Some of the greatest
joys of blogging come from the use of your enthusiasm
in publishing signification information for a
community where there is a free exchange of opinions
between the readers and you.
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Helpful Tips for Corporate Blogging
inside and outside companies. Businessmen survive the
world of blogging because they know how and where to
dig information while protecting their own secrets.
Although blogging can be risky world for businesses,
there are several helpful tips that can help bring
success to corporate blogging.
The Important of Training
It is important to make sure the members of the
communications team. In the past, this team was
composed of a small group. However, with the advent of
blogging, everyone who blogs at the company is
spreading a specific message about the company. People
who handle the blogging for the company must be
trained to avoid any spill of unnecessary information.
If by accident, important information regarding the
company has been disclosed, this can put the company
under the watchful eyes of the regulators. More so,
inappropriate leaks can provide competitors with
leverage and may lead to embarrassing revelations
about the inner workings of the company and its staff.
Although the usual action to be taken is to restrict
employees from blogging, this can be a shortsighted
decision. Bloggers from within the company can easily
relate and make contact with potential clients and
even enhance the brand of the company.
The Fake Blogs
Several, if not all, companies are eager to establish
one-on-one links with their consumers, though they are
often hesitant to venture in the world of blogging. As
a result, they set up fake blogs. Fake blogs are those
that are created by marketing departments of the
company in order to promote a product, brand or
service using a fake name or character.
These kinds of blogs are risky since several bloggers
who are passionate about what they do view them as an
insult to the blogging community and no one can deny
the fact that these blogs are very visible to the
public.
Although there are no rules prohibiting a company from
making pseudo-blogs, the subject of creating one is
always welcome. Always keep in mind that you can
choose to create fake blogs but remember all the risks
involved.
Blog Tracking
Tracking blogs is one of the easiest and most
important tips to remember. Firstly, the company can
look around online and search for the most influential
blogger who writes about their products or services.
Remember to read the blogger’s updates everyday and
perform an automated tracking of discussions.
Tracking blogs is important because even those
postings from small-time bloggers can be selected by
search engines, strengthened by a well-known blogger
and ultimately hit the mainstream.
The Public Relations
Blogs have the ability to break down barriers between
the company and its customers. It is important for
businesses to take that into consideration and adjust.
There are several companies that start blog in order
to attain customer loyalty and address the customers’
concerns and comments. Relating to the customers is a
vital factor in the survival of a business. Knowing
what the customers think about the products or
services can help enhance the company’s services.
The Company’s Secrets
Take into consideration one secret or secrets that you
have kept at your company. Be it a list of projects
for the following year or information about scandalous
activities, there are several things that you must
learn no to leak to your competitors.
In blogging, there is a certainty that you must
rethink about something that you are trying to avoid,
for that fact that other companies are increasingly
sharing information to win new partners and generate
new ideas. Although this does not mean that they are
not keeping any secrets from you or that you must not
keep any from them, it is important to reevaluate
whether you can gain more out of sharing details than
keep them to yourself.
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3 Bloggers Share their Blog Tips from Blog World Expo
While at Blog World Expo this year bloggers were asked for their tips on how to build a successful blog. Here 3 successful bloggers answer that question.
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Automated Blog Promotion with BlogUpp!
http://BlogUpp.com represents a new form of free web promotion. It uses RSS to mutually share blog articles within the widget and its blog directory, along with the snapshot of promoted blog, non-obtrusively and interactively. There is no signup to use it, the setup can be done in seconds, and no maintenance is required afterwards.
And this - is the demo of the service.
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Search Engine Marketing
and focused blog can generate huge volumes of traffic
from visitors. This is one of the basic learnings in
blogging: blogs should be focused and centered on a
topic and other related issues.
Search engine marketing is simply the process of
getting your blog and its content sufficiently high
ranking in several search engines for your keywords.
This would enable your content to generate more
visitors to your site from SERPs or Search Engine
Results Pages. Attention-grabbing content titles and
sites help users to feel compelled to click on your
link in the search engine results pages and eventually
visit you.
Additionally, search engine marketing needs a Web site
that is optimized for search engines. Normally, this
is a Web site that can display a configuration setting
that makes it look interesting to search engine
spiders. In turn, the spiders will visit the site and
look at your content. After doing this, the spiders
then pick up significant keywords, which determine the
characteristic of your page. Lastly, the content
returns to the search engines for the purpose of being
indexed.
Enhancing Search Engine Marketing
Nowadays, blogs are making tons of small news Web
sites or mini content centers that contain significant
information and links. Compared in the past, search
engines visit major news Web sites since they were the
ones who were the ultimate sources for the newest
content to be found online. Blogs have outpaced
several media outlets online due to their capability
to deliver and publish fresh information to the public
faster.
The key in getting noticed more by the search engines
is to publish faster. Since search engines looks for
the freshest, high value and relevant information, it
is important for you to publish frequently. This would
get your blog more visits from major search engines
and others.
Blogs have a natural relationship with search engines.
Since blogs are natural search engine magnets, the
search engine spiders will visit your blog often if
they detect an update from it. In addition, the
content of your blog does not have to wait for months
before getting into search engine result pages but
instead, your content will be displayed in a matter of
hours or days.
It is important to know how much the search engine can
do for your blog. Blogs should be frequently updated
to allow the search engine spider to visit you often,
since they are normally programmed to visit your blog
as often as you publish fresh contents.
Reasons Why Blogs Rank Well in Search Results
Firsly, blogs are designed to meet the demands for
search traffic and search engines. Blogs are also
highy significant in their niches and are considered
as the best sources of the most up-to-date information
online. More so, blogs can be keyword optimized.
Keyword optimization helps blogs achieve high rankings
in search engine results. Additionally, wisely
distributing the keywords evenly on the content can
also help your blog rank easily on search engine
results.
Compared to Web sites, blogs are also text-rich
publishing tools. This only means that the code used
by blogs is light weight. This makes your blog’s
content highly visible to search engines. Search
engine spiders can visit your blog frequently and
crawl over your content faster because of greater
clarity. This clarity provides a vivid interpretation
of what the content of your blog is all about.
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