Blog Advertising

Blog Ads

Blogging is main stream. The White House Press Office considers bloggers journalists. Companies like domain giant Go Daddy use blogs to send their marketing message into the viral stratosphere.

Blogs can be the rantings of left wing lunatics, rock stars, opinion makers, or business icons. How about blogs penned by country club wives' investment clubs. Name a topic of interest and there's a blog to go with it.

The question for the forward thinking marketer is, can blogs be a valuable tool to advertise your product or service? The answer: a resounding yes. Blog advertising is beginning to find its way into the marketing mix for many businesses. It presents the same advantages as ezine or email marketing--an inexpensive, effective, trackable tool.

Blog advertising has another attractiveness--The ability to place ads rejected by the Old Media. When the United Chuch of Christ had its commercials rejected by at least two of the big three TV networks last year, they turned to blog advertising with very nice results, thank you very much!

As the marketplace continues to be more fragmented, look for blogvertising to move to the fore. Blogs shape opinion and begin trends. They cater to niche interest groups. Isn't that the audience you want? The one most interested in your product that will tell others. The audience that will finally show you what viral and word of mouth marketing really means.

Brian Grinonneau is the general manager of McMann & Tate Advertising, a midwest agency that insists its clients stand out from the crowd and tell their story like it has never been told before.

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How You Can Increase Blog Traffic

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The great thing about having a blog is the ability to socialize and build relationships with people all over the internet. You can promote your own web site, promote affiliate programs, or simply meet people and find out what the public is looking for. But without traffic coming to your blog it is impossible to do any of this. So what can you do to increase blog traffic?

Just like having a web site, it is essential you have traffic coming to your blog. With traffic coming in it is much easier to run a blog. You will be able to build responses and get feedback for the posts you make. Otherwise, you are just writing to yourself without traffic.

One way you can increase blog traffic is by posting in forums. Forums are similar to blogs because you can build relationships and post your opinion to any topic. The great thing about forums is there are hundreds of thousands of forums on the internet. Because of this, there are forums for virtually any topic you can think of. This allows you to not only generate traffic to your blog, but also generate targeted traffic.

Targeted traffic is important because it brings people to your blog who are interested in the topic. People will be much more likely to participate and respond to your posts. And it will be easier to direct visitors to your web site to create sells as well.

Another easy way to increase your blog traffic for free is by writing articles. Articles allow you to do a number of things for your blog.

First, it allows you to display your expertise through the words in an article.

Second, you can write shorter articles and include them on your blog. Lastly, you can submit them to article directories and generate traffic.

After writing an article, you want to include a resource box. Within the resource box you include your name, a couple of sentences talking about your blog, and finally a link to your blog. This is where people can be directed to your blog.

While there are a number of free ways to increase blog traffic, paid advertising can generate quick traffic to your blog. By paying for advertising, you can quickly climb to the top of the search engines and claim the top position. This is an easy way to generate a lot of traffic.

Generating a steady traffic flow is essential to running an effective blog. Traffic is what keeps a blog going with participation and active responses. Applying these methods to your advertising campaign can help you run a successful blog.

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Shane Woods is an established Make Money at Home entrepreneur who specializes in helping people earn income online. You can learn more at his blog http://www.whoisshanewoods.com

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