Blog Advertising

3 Reasons Why You’re Wasting Money and Time on Advertising If You are Not Publishing a Blog

Did you know you are literally giving away money and time on advertising if you are not publishing a blog?

Nowadays blogs have become very popular for diverse reasons. For internet home based business entrepreneurs, blogging represents a great opportunity for increasing their internet marketing effectiveness and presence.

You should really consider starting a blog to complement your advertisement efforts.

Here are 3 reasons why you should stop leaving money on the table and start blogging instead:

• It's the quickest way to build a website • Blogging expands your marketing reach dramatically • You can increase delivery rates for your newsletter

• Establishing your web presence in minutes and slowly but surely building an empire:

Publishing a blog is the easiest, quickest way to establish an online presence. You don’t even need your own website to publish a blog (although it’s recommended that you host it there for SEO reasons).

You can have your own blog up and running in as little as 5 minutes, using third party services such as Blogger (www.blogger.com).

As far as search engines are concerned, blogs are full-blown websites. And they love them because of the regularly updated, fresh content they often present. As time goes by and your posts become to accumulate, your “website” grows too, without any effort, linking, or HTML knowledge required from your part.

Soon your blog becomes your little “empire” of content-rich, interlinked webpages, which search engines keep visiting, crawling and indexing like crazy, often at various times during the day.

• Easily and effortlessly expanding your marketing reach:

Here’s a surefire way to spread your advertisement across the web. Once you have your blog running, you can easily syndicate your content using RSS feeds.

You can submit your blog and RSS feed URLs to blog and RSS directories, which are proven means to increase your online presence besides normal website directories.

Even better, if your content is good, other webmasters might beging syndicating your blog posts, giving you effortless free advertising! And your posts can now be delivered instantly right to your readers’ desktops if they are subscribing via an RSS reader.

• Giving SPAM filters the finger and auto-archiving your newsletter:

SPAM filters driving you crazy? Does your newsletter end up as a delicious snack on filter’s stomachs instead of client inboxes?

You can now give those nasty SPAM filters the finger forever! If you publish a newsletter by email, you may consider posting it at your blog instead, and using your mailing list just to announce your new issues to your subscribers. This way, you avoid the SPAM filter issue associated with delivering your newsletter via email.

At the same time, you are reaching more subscribers, the ones who have added your blog to their RSS readers, effectively “killing two birds with one shot”.

In addition to the above, you are naturally building an archive of your newsletter issues, which get included in your blog’s archives.

As with any new technologies, you should study the potential you are missing by not publishing a blog, and compare it to the extra work blogging would mean for you.

Personally, I think the benefits clearly outweigh the extra work involved, and I strongly encourage you to start blogging right now. Blogging is easy, even fun, and it doesn’t take much time either.

If you are not much of a writer, just try to blog something, anything, when you feel like it. When you become consistent with your blogging, you will soon realize why it’s so important for internet marketers.

About The Author

Juan Pablo Cangas is a self-taught online entrepreneur. He specializes in internet marketing & promoting, copywriting and networking. In his website (www.getfreedom.ws), newsletter and blog (www.getfreedom.ws/blog/), Juan Pablo teaches you how to how to promote and sale online like a real pro, all the time giving you valuable gifts just for following his advice! Juan Pablo also shares his experiences and business opportunities he is currently involved in, so you can make money too.

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Why Advertising On Blogs Is A Good Idea.. by: Michelle Utter

Sphere: Related Content

Move over ezine advertising..and make room for the new tool in town - Blog Advertising! Haven't heard of blogs? Then you need to get yourself in gear and inform yourself on the next big craze. Blog advertising is a very cheap and very effective way to reach your target audiences. Read my article today to find out why and more...

If you haven't yet heard the word "BLOG" then you have some serious catching up to do because they are the hottest and most talked about item on the web this year.

Advertisers, including Paramount Pictures, The Wall Street Journal, and the Gap, are successfully reaching niche audiences for a fraction of the cost of traditional advertising. As a result, a handful of bloggers are earning six-figure incomes from their blogs. But what exactly is a blog, and how can you take advantage of this widely untapped advertising venue? That's my aim for this article. Let's dig a litte deeper....

A blog is often a mixture of what is happening in a person's life and what is happening on the Web, a kind of hybrid diary/guide site, although there are as many unique types of blogs as there are people.

People maintained blogs long before the term was coined, but the trend gained momentum with the introduction of automated published systems, most notably Blogger at blogger.com. Thousands of people use services such as Blogger to simplify and accelerate the publishing process.

Blogs are alternatively called web logs or weblogs. However, "blog" seems less likely to cause confusion, as "web log" can also mean a server's log files.

With click-through rates in traditional online advertising dropping, inexpensive blog click-throughs are as high as 5%. Blogs provide advertisers an excellent opportunity to reach a devoted audience niche for as little as $10 a week. Why blogs are good media outlets:

Most blogs have dynamic keywords and are updated daily by either the administrator of the web log or his/her members. This means, a blogger receives more targeted SE visitors and more frequently then webmasters of static html sites.

Another advantage of advertising on blogs as opposed to Web sites is that readers tend to be extremely interested in the topic and very attached to the blogger. You can't ask for a better community of users to be in front of.

Recently, BlogAds conducted a web survey of 17,000 of their readers to find out what type of people are actually surfing blogs. The results? Sixty percent of the Blogads respondents said they are more than 30 years old, and almost 40 percent reported they have a household income of more than $90,000. Perhaps most importantly to advertisers, half of those who took the Blogads survey said that over the last six months they spent more than $50 online for books and more than $500 for plane tickets; 25 percent spent between $100-$500 on electronics via the Web.

Conclusion: Clearly, no company, organization or association can afford to ignore blogs any longer. Early adopters have taken the lead, and blogs are finally entering corporate consciousness.

If you find this article interesting and you'd like to check out some of my blogs, you can visit:

http://sdtadvertising.com (Click on the Advertise on this site link to purchase blog advertising)

http://www.bn4om.sdtadvertising.com (blog advertising available there too)

About The Author

Michelle is an innovator and a mainstay in the Internet Marketing Field. You can visit her new website at: http://ebookadvertising.biz